From preparation to launch, it took nearly three months. From course content design to video shooting to graphic design—every detail came from me personally. With help from HAHOW's course specialists, I received over 20 rounds of suggestions and revisions. On June 12, my course officially launched. Originally, it was scheduled for May 29, but because I really wanted to organize a "Resume Review" event, I spent two days writing a detailed 10-page proposal to Sinyi Realty and took time to visit their office to discuss with three professional HR recruitment staff members.

With 17 days left in the crowdfunding period, only 7 people had enrolled in the course! 7 people! 7 people! Every time I posted an article, it got over 20 views right away, and I received many different questions via private message. Did I misjudge the market? But it didn't seem to be that simple. One commenter very sincerely gave me public feedback—I believe they were genuinely paying close attention to my crowdfunding campaign.

This commenter bluntly said "this is the worst crowdfunding I've ever seen." I was honestly shocked when I first read it, since I was genuinely afraid of criticism and I felt I had invested so much thought in designing this course. I didn't understand what they meant by "worst," but after reading their comment more carefully, I saw: "Testimonials aren't placed upfront; testimonials are used when people lack action" and "You've already given yourself an answer to your problem, so why take the course?" This commenter had very sincerely pointed out the real problems with my crowdfunding video.

It was putting too much pressure on people. Later, I thought about AIDMA, the advertising model: A (Attention) grabbing attention; I (Interest) generating interest; D (Desire) building desire; M (Memory) creating memory; A (Action) driving action. In just the first step—generating interest—I made a mistake. Since there were already similar articles on my blog, people buying the course might not know the difference between "free" and "paid" content. It's easy for them to think it's a "summary version," but actually I divided the course into four workplace stages, each with different problems to overcome.

Because I'm naturally someone who talks a lot, I explained too many things too clearly, which actually made it harder for people to focus. After all, I'm not a celebrity, and to be honest, I lack credibility and charm. I felt anxious and panicked, but unlike when I'd faced problems in the past, I didn't become discouraged. Instead, knowing that the crowdfunding period was ending, I realized that when facing a crisis, you shouldn't give up. Even though friends told me, "this probably won't work" and "no one wants to pay to learn this stuff," I still spent just two days rewriting my pitch and creating a new crowdfunding video format. While it felt a bit rough around the edges, the overall direction changed—my hope was to help people who needed it solve workplace problems through this course.

↓ The adjusted video—shortened from two minutes to one minute, with no self-introduction, focusing entirely on the course

What if we don't reach the 30-person threshold?

Realistically speaking, the course won't launch...

Course link: https://hahow.in/cr/freshwork2018

So I'm expressing my gratitude to this commenter for pushing me to keep working hard and not let this course down. I won't get discouraged by criticism; instead, I'll adjust my direction. I've updated the course description so students better understand what they'll learn.

In the [Workplace Preparation Series], I'll help you understand the importance of your first job. If you haven't entered the workplace yet, you probably have no idea how long your first job should last, what the differences are between school and work, or—if you reflect on your first job—what factors you thought were important.

In the second stage [Adaptation], after entering the workplace, you'll face interpersonal challenges: boss-to-subordinate and peer-to-peer relationships. I'll analyze five types of newcomers that you can match yourself to and find targeted solutions. I'll also explain teamwork—why you need to divide tasks and why you can't shoulder everything yourself.

[Mid-Career] If you're stuck in a plateau and want to shed that "newbie" image, you need to know job-switching and job-hopping strategies. I'll provide tips for resigning and guide you in creating your own "workplace aptitude chart." By evaluating your current job and reviewing industries, you'll get past that "new person" vibe and find your life direction.

Finally, in [Career Transition], I've organized a five-step job-search process. Through financial statements, job posting decoding, interview SOPs, and four aspects of corporate CSR governance (corporate governance, environmental management, employee care, and product responsibility), I'll help you analyze companies and find a job that suits you. I've also compiled five industry job fair channels so you can learn about companies through public methods. Don't aim too high or too low—if you need help, don't miss this.