Media & PR
Ten years of media experience turned into PR and content strategy.
21 entries
ALL ARTICLES →
Master 8 Must-Read Books for the AI Era! Rakuten Kobo E-books Made Easy～Get 75% Off with Karen's Discount Code
Clients' questions always center on "how to use AI to replace manpower," but after digging deeper, clients don't actually want to eliminate "people"—they want to find talent and business models more beneficial to their enterprises. Thus, technology and AI tools have become the new solution in this trend. To understand these issues and find answers, you can actually discover unchanging insights and case studies from contextual, theory-based books. I recommend 8 great books to you:
從高效寫作到AI應用！用文字也能創作圖片、影像、聲音，這是一個美好的創造年代！
2023/11/16 12:00 我與生鮮時書團隊的第二堂課程「AI應用時代」正式開始募資了！ 「AI應用時代…
The AI Application Era is Here! Give Instructions Like You're Writing～DALL.E 3 & GAMMA Usage Tips｜How Do I Expose Myself to New Tools?
Hi, I'm Karen. On 10/17 I hosted an AI application live stream on YouTube with over 120 friends online! We also established an [AI Application Exchange Group]...
How to Write Brand PR Press Releases That Journalists Will Cover: It's All About the Angle and Word Choice | Expanding Media Relations
So what kind of brand PR press release actually gets covered and cited by journalists? A journalist's needs are straightforward: Content related to public interest—great deals (buy one get one free), delicious food (lavish seafood meals), fun activities (trade ID for theme park tickets), shopping opportunities (outlets, anniversary sales), policy changes (transportation, childcare, taxes), trending queues (popular restaurant openings), status symbols (e.g., iPhone 15), and other intriguing or impactful stories; stories like someone changing their name to "Salmon" to get free sushi, unlikely brand collaborations, holiday-related topics (Mid-Autumn Festival, Christmas, Valentine's Day); celebrity endorsements or appearances—actors (許光漢), politicians (central government officials), trending KOLs (李多慧), entrepreneurs (張忠謀), etc.
How to Guide Interviewees to Reveal Their True Thoughts? 4 Steps to Asking Good Questions
I've been working in media journalism for six years now. When covering breaking news, I interview 3-4 people daily. Later, when I transitioned to feature stories, I had to conduct in-depth conversations with interviewees 1-2 times per week. Their identities ranged from party officials, CEOs of large corporations, startup founders, to grandmothers at the market and children. How do you communicate with all these people?
Don't Judge Others with a Narrow Perspective! If an Interviewee Goes Off-Topic, It's Absolutely Because the Interviewer's Technique Isn't Refined Yet
How can an interviewer, through pre-interview research and understanding of the interviewee's life, attempt different questions in a short time to stir their reflections on life and lower their guard, so as to hear more profound stories. I used to struggle with street interviews, probably because I was stuck in a questioning approach that was too distant, unable to make people let their guard down, and both parties even had their pride. After this profound questioning experience, I deeply realized that questioning skills are truly crucial and require far more patience and understanding.
別讓產業限縮自己！從職業跨界培養移動式技能：洞察力、溝通力、商務開發
過往，我認為看待一份職業，要看待的是背後的價值觀以及職業培養出的價值觀，入職場前幾年，在採訪過程中，因必須接觸形形色色的人，時而是CEO、總經理，時而是菜市場的阿姨、叔叔，面對不同職業、產業、階級、身分的民眾，都必須轉換不同話語，藉以取得對方信任。因此那時我培養出「膽識」、「勇氣」，甚至是從工作中獲得了「成就感」。 不過，內化的自我之後呢？ 這些雖然是外在反應可以感受到的，但是對於職場或他人，是沒有太大影響的，唯一對他人有幫助、讓人可以感受到蛻變的，其實是「移動式能力」。
As a Media Professional, Passion Alone Won't Pay the Bills — You Must Learn to Read People
In journalism, many people present themselves favorably, disguising themselves to appear as the victim. What you must learn is how to discern the truth, clarify the situation without exposing the other party, while avoiding being used as a tool — this is the survival rule in this world.
Cultivate Insight First to Develop Copywriting Skills: Mutual Multiplication Leverages Force
On March 26, 2020, I was invited to participate in an online sharing session co-hosted by XChange and National Chengchi University's Recruitment Month, where I shared alongside data analyst Daivd…
短文變長文！如何寫出有溫度的文章－情境描繪式寫法
很多人在撰寫文章或描繪情緒的時候，會很直白的說「我很難過」、「我很傷心」，其實情緒表達的方式有很多種，你的難過跟讀者得難過一定不同，每個人詮釋傷心的方式也完全不一樣，所以為了要讓讀者可以感受到你的悲傷，你必須捨棄掉「難過」這兩個字，以「情境描繪式寫法」來勾勒你的感情。
NCC Calls for Self-Regulation on Wuhan Pneumonia Reporting by Broadcast Media! Why Not Online News?
From the perspective of spectrum scarcity, broadcast channels are public goods. When frequencies are opened for application, consideration should be given to the interests of the listening public (both listeners and non-listeners), the allocation efficiency of existing broadcast channels, media access for disadvantaged groups, and supply-demand dynamics in the advertising market. How to effectively utilize radio frequency spectrum and realize ideals of public interest, public service, and even the right to media access is the primary consideration for countries in allocating and managing radio frequencies; especially for the important basis of allocating non-commercial broadcast frequencies. Television and electronic media are regarded as "public property" with social responsibilities. Therefore, news legally must not contain product placement or advertising, and content suitable for all ages falls under "general" classification, hence regulations requiring pixelation of suspects in TV news footage, frame-skipping of fights and accidents, color-changing of blood, and so on.
Elevating Press Release Business Value – Using 'Agenda Setting' to Influence Media! Decoding 5 Reporter Selection Thought Patterns
Agenda setting was traditionally understood as a one-directional flow where media conveyed content to the public. However, today's multi-point communication and the 'death of the author' concept show that agenda setting is no longer limited to media setting topics for the public—rather, **the 'media' itself has become the subject of agenda setting.**
零工經濟轉型！斜槓到多重收入 走向建立個人品牌
斜槓事實上有三個階段，首先是處於零工經濟，再進階至多重收入也就是俗稱的斜槓青年，最後則會轉形成個人品牌打造。每個階段的要經歷的時間與成熟度，依據每一個人的能力有所不同，斜槓起初也許的確在本薪不足狀況下，會開啟到處打工、為自己增加額外收入的「零工經濟」階段。
佈了四年的局！ 雙北公車上下刷卡 破億乘客數據 研究生活型態構築社群
雙北公車上下卡則是智慧城市的體現，因為悠遊卡的實名制，登記了使用者姓名、身分證、年齡、性別等人口統計學資料，更驗證身分證，等於乘客個資與上下車資料，都可以1對1配對，成為數據資料庫的其中一環，若採用悠遊聯名卡更進一步研究消費者行為、生活型態，舉例來說，上班族男性或女性，是上車前或下車後到超商買早餐或咖啡？超商離公車站的遠近與消費意願是否有正相關等行為研究
韓國瑜用手遮嘴低聲問陳其邁「登革熱怎爆發」 單指向麥克風收音揪官場現形
韓國瑜以為咬耳朵說話，就不會被收到聲音，但反而用手遮住嘴巴，會放大音量，除此之外，電視台攝影機搭配的麥克風，一隻大約要10萬元，屬於指向性麥克風、配備防風罩，只要方向準確，即便環境吵雜還是能夠準確錄下受訪者的悄悄話。
Decoding IG Community Phenomena! #93Line #00Line "Generational Labels" Data Revealed
This usage actually originated from Korean K-POP artists, who create exclusive hashtags by combining their birth year with LINE. Why the English word LINE? It carries the meaning of Channel, representing that everyone born in that year shares the same alignment. To feel closer to their idols and create a sense of belonging, fans follow suit and label themselves with these hashtags, sparking a social media effect.
氣氛催化發酵！「線下社群」一窩蜂膨脹 真的有質也有值嗎？
市場機制造就了售票價格，但真心地說，有些活動其實是參加「氣氛」的，部份的人覺得可以認識其他厲害的人的心情而來，當然這是有機會的，但我認為在參與者沒有完全開放的情況之下，還有活動本身參與者背景不夠聚焦的狀態之下，所認識的人，其實也就是那樣，因為大家就是一群人想來任是跟自己不一樣的人，但觀點的交流、切磋火花，是缺乏的，參加一場活動反而造成本自己與自己的內耗，分享想法卻沒有獲得同等收穫。
媒體怎麼都不來？記者教你3招「採通怎發」百發百中
先前曾擔任過網路新聞編輯、記者，資歷雖然短短三年，但是每一天都會收到爆量的記者會「採訪通知」，我們真的沒辦法一封一封看完！！！那…內文怎麼寫、標題要怎麼有趣，才會引起記者、長官青睞、讓爆量媒體到現場？
失敗公關案例！唯一拒絕的合作邀請：說不清產品內容、丟兩篇業配文章自己看
業主需預估合作形式、字數需要多少，雙方再一起衡量，取一個中間值，如果內部自己有預算，其實應該就抓一個大概，再互相討論。如果像這次的合作，恐怕只會讓別人覺得，是不是自己也不清楚對公司產品跟合作文章的慣例，會有點不放心繼續合作。
粉絲專頁不夠！社群行銷轉型 利用社團篩選「忠實粉絲」
社團成員比起粉絲專頁的按讚粉絲，主動性跟互動性提高，也因為審核問題跟參與議題，逐漸培養起忠實度與黏著度，即便社團成員比粉絲團成員的人數還要少非常多，但這些人才是主要的核心，對他們多付出，他們未來也能給予你相對的回饋。
別撐了，一個人真的不夠！「交換流量」才能讓社群迅速成長
經營社群從來就不是求快，而是求【爆紅】，在爆紅之前，都是準備自己的時候，在準備過程中，透過【交換流量】，和新聞媒體互相交換，它獲得獨特、有品質也有流量的文章或影片，創作者則是獲得粉絲與名聲。