Media & PR
Ten years of media experience turned into PR and content strategy.
24 entries
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A Liberal Arts CEO's Coding Journey | Vibe Coding to Deployment Practical Sharing
Finally completed NTU EiMBA's cross-cohort vibe coding closed-door sharing today! Since learning to deploy in March, our company has directly built systems for finance, project management, and contracts. Most valuably, everyone can be a builder.
Idle Items Can Make You Money! 8 Platforms to Create Passive Income Through "Sharing" (Available in Taiwan)
We're familiar with shared scooters like Goshare or shared power banks like ChargeSpot—these are forms of the sharing economy where the platform provides products for people to share. But the platforms we're sharing today are different: if you have idle appliances, rental properties, parking spaces, or other unused items and spaces, you can monetize them! Here are eight platforms and rental links to get you started!
Master 8 Must-Read Books for the AI Era! Rakuten Kobo E-books Made Easy～Get 75% Off with Karen's Discount Code
Client questions often focus on "how to use AI to replace human labor." After digging deeper, clients don't actually want to eliminate "people," but rather find more beneficial talent and business models for their enterprises. Thus, technology and AI tools have become new solutions in this trend. To understand these issues and find answers, contextual and theoretical books provide unchanging insights and case studies. I recommend 8 great books I love:
From Efficient Writing to AI Applications! Create Pictures, Videos, and Audio with Text — This is a Beautiful Age of Creation!
2023/11/16 12:00 My second course with the Fresh Time Book team, "The Age of AI Applications," has officially launched fundraising! "The Age of AI Applications…
The AI Application Era is Here! Give Instructions Using Writing Logic～DALL.E 3, GAMMA Usage Sharing｜How Do I Get Exposed to New Tools in Bulk?
Hi, I'm Karen. On 10/17 I hosted an AI application livestream on YouTube with over 120 friends online! We also established an [AI Application Exchange Group](<http://您已被邀請加入「AI學習應用交流」！請點選以下連結加入社群！ https://line.me/ti/g2/vTTNlxphy25Y4kmUwCw26_EZRF9RjXBSuC9F4Q?utm_source=invitation&utm_medium=link_copy&utm_campaign=default>)…
Super Practical AI Work Methods ~ IG REELS | CapCut Perspective Unboxing / Meitu AI Image Expansion / Canva Batch Creation
This year I've shared many practical AI application tools on Reels—I wonder which feature is your favorite? The first GPT + travel planning video I shared has surpassed 1.35 million views ~ This article compiles three recent practical videos, each using different software to assist!
How to Write Brand PR Press Releases That Interest Journalists? The Key is Angle and Word Choice | Expanding Circle PR
So what kind of brand PR press release will journalists actually cover and cite? Journalists' needs are straightforward: Content related to public interest: deals (buy one get one free), delicious food (lavish seafood meals), fun activities (ID card swap for theme park tickets), shopping opportunities (outlets, anniversary sales), policy changes (transportation, childcare, tax filing, etc.), trending queues (new restaurant openings), status symbols (e.g., iPhone15), and other interesting, impactful topics: such as name changes to Salmon getting free sushi, unlikely brand collaborations, holiday topics (Mid-Autumn Festival, Christmas, Valentine's Day, etc.) Famous people endorsing or attending: celebrities (許光漢), political figures (central government officials), trending KOLs (李多慧), entrepreneurs (張忠謀), etc.
How to Guide Interviewees to Share Their True Thoughts? 4 Steps to Ask Questions Effectively
I've been working in media journalism for six years now. When covering breaking news, I interview 3-4 people daily. Later, when I transitioned to feature reporting, I had to conduct in-depth conversations with sources every 1-2 weeks. My interviewees ranged from political officials, CEOs of large corporations, and startup founders to grandmothers at the market and children. How do you communicate with all these different people?
Don't Judge Others with a Narrow Perspective! If an Interviewee Answers Off-Topic, It's Absolutely Because the Journalist's Questioning Technique Isn't Refined Yet
How can an interviewer, through preliminary research and understanding of the interviewee's life, attempt different questions in a short time to evoke the interviewee's reflections on life and lower their guard, so as to hear deeper and more profound stories? In the past, I wasn't good at street interviews, probably because I was stuck in a questioning approach that felt too distant, unable to make street interviewees relax their guard, and even both parties had their pride. After this profound questioning experience, I deeply realized that the ability to ask good questions is truly very important, requiring far more patience and understanding.
Don't Let Your Industry Limit You! Develop Portable Skills Through Career Crossover: Insight, Communication, and Business Development
In the past, I believed that understanding a career meant understanding the values behind it and the values the profession cultivates. In my early years in the workplace, during interviews, I had to interact with all kinds of people—sometimes CEOs and general managers, sometimes aunties and uncles at the market. Facing people from different professions, industries, classes, and backgrounds, I had to adapt my communication style to earn their trust. Through this, I cultivated "boldness" and "courage," and even gained a sense of "achievement" from the work. But what happens after internalizing this sense of self? Although these are feelings we can sense from external responses, they don't have much impact on the workplace or others. The only thing that truly helps others and allows them to sense transformation is actually "portable skills."
As a Media Professional, Passion Alone Won't Pay the Bills — You Need to Learn to Read People
In doing journalism, many people will speak favorably about themselves, disguising themselves to appear as victims. What you must learn is how to discern the truth, and after clarifying it, not expose the other party, while also avoiding being used as a tool — this is the survival rule in this world.
Cultivate Insight First to Build Copywriting Skills: Mutual Multiplication Creates Leverage
On March 26, 2020, I was invited to participate in an online sharing event organized by XChange in collaboration with National Chengchi University's recruitment month, where I shared alongside data analyst David...
Turn Short Posts into Long Articles! How to Write Emotionally Resonant Content — The Situational Depiction Writing Method
Many people write very bluntly when composing articles or expressing emotions, saying things like "I'm very sad" or "I'm very heartbroken." In reality, there are many ways to express emotions, and your sadness is definitely different from your reader's sadness. The way each person interprets heartbreak is completely unique. So to help readers feel your sorrow, you must abandon the words "sad" and use "situational depiction writing" to sketch out your feelings.
NCC Requires Broadcast Media Self-Regulation on COVID-19 Reporting! Why Not Regulate Online News?
From the perspective of spectrum scarcity theory, broadcast channels are public goods, and the allocation of related frequencies should comprehensively consider the interests of the listening audience (both listeners and non-listeners), the distribution benefits of existing broadcast channels, media access for disadvantaged groups, and supply and demand in the advertising market. How to make effective use of radio frequency spectrum and maximize the realization of public interest, public service, and even the ideal of media access rights is the main consideration in frequency allocation and management across countries; this is especially important as the basis for allocating non-commercial broadcast frequencies. Television and electronic media are considered "public property" with social responsibility. Therefore, news content is legally prohibited from product placement and sponsorships, and must be suitable for all age groups, classified as "general audiences." This is why there are regulations such as pixelating suspects' faces in TV news, blurring fight and car accident scenes, and changing the color of blood.
Boosting Press Release Commercial Value – Using "Agenda Setting" to Influence Media! Decode 5 Reporter Selection Thought Patterns
Agenda setting traditionally relied on unidirectional media transmission, where media delivered content to the public. However, in today's world, communication between media and audiences is not only bidirectional but multidirectional. Supporting this with the "death of the author" theory, we can observe that agenda setting is no longer limited to media setting agendas for the public—instead, the "media" itself has become the subject of agenda setting.
Gig Economy Transformation! From Slashing to Multiple Income Streams and Building Your Personal Brand
Slashing actually has three stages: first, the gig economy phase, then advancing to multiple income streams—commonly known as slashing millennials—and finally transforming into personal brand building. The time and maturity required at each stage varies depending on individual capabilities. Initially, slashing may indeed begin with the 'gig economy' phase, where people take on various jobs to supplement insufficient salaries and create additional income.
Four Years in the Making! Taipei and New Taipei Bus Tap-In/Tap-Out Exceeds 100 Million Passengers—Researching Lifestyles to Build Communities
The Taipei and New Taipei bus tap-in/tap-out system embodies smart cities. Because EasyCard uses a real-name registration system, user names, ID numbers, ages, and gender demographics are recorded. Combined with ID verification, passenger personal information can be one-to-one matched with boarding/alighting data, becoming part of the database. Using co-branded EasyCards enables further research into consumer behavior and lifestyle patterns. For example: Do male or female commuters buy breakfast or coffee before boarding or after alighting? Is there a positive correlation between convenience store proximity to bus stops and purchase intent?
Han Kuo-yu Covers His Mouth and Whispers to Chen Chi-mai About Dengue Fever Outbreak; Directional Microphone Exposes Office Politics
Han Kuo-yu thought covering his mouth while whispering would prevent sound from being picked up, but it actually amplifies the volume. Moreover, TV station camera microphones—each costing approximately NT$100,000—are directional mics equipped with windscreens. As long as the direction is accurate, they can clearly capture even hushed conversations in noisy environments.
Decoding IG Social Phenomena! #93Line #00Line "Generational Labels" Data Revealed
Actually, this usage originated from Korean K-POP artists, who create exclusive hashtags by combining their birth year with LINE. Why the English word LINE? It carries the meaning of Channel, representing that people born in that year are on the same front line. To feel closer to their idols and create a sense of connection, fans follow this trend by tagging themselves with generational labels, triggering a viral social effect.
Atmosphere Catalyzed Fermentation! Offline Communities Booming—But Do They Really Have Quality and Value?
Market mechanisms determine ticket prices, but honestly, some activities are really just about the "atmosphere." Some people come with the hope of meeting other impressive people, and yes, there's a chance of that happening. But I believe that when participants aren't fully open and the activity's attendees lack a cohesive background, the people you meet are just... that. Everyone is a crowd wanting to meet people different from themselves, but there's a lack of viewpoint exchange and sparks of friction. Attending an activity actually causes internal depletion, sharing ideas without receiving equal returns.
Why Don't Media Show Up? A Reporter Teaches You 3 Tips to "Send Press Releases" With 100% Success
I previously worked as an online news editor and reporter. Though my career spans just three years, I receive an overwhelming volume of press release "interview notifications" every single day—we literally can't read through them all!!! So... how should the content be written, and how can the headline be engaging enough to catch reporters' and supervisors' attention and get swarms of media to the event?
A Failed PR Case! The Only Collaboration I Rejected: Unclear Product Details and Two Sample Articles Left for Me to Figure Out
Business owners should estimate the collaboration format and word count needed beforehand, then both parties can negotiate a middle ground. If they have an internal budget, they should provide a rough estimate and discuss it together. If a collaboration proceeds like this one, it might make others wonder if the company itself doesn't have a clear understanding of their own product and standard collaboration practices—which creates hesitation about continuing the partnership.
Fan Pages Aren't Enough! Social Media Marketing Transformation — Use Groups to Screen for 'Loyal Fans'
Group members show higher initiative and engagement compared to fan page likers. Through screening and participation in discussions, they gradually develop loyalty and stickiness. Although group members are far fewer in number than fan page followers, these are your core audience—invest more in them, and they'll give you proportional returns.
Stop Struggling Alone! "Traffic Exchange" is the Key to Rapid Social Media Growth
Managing social media has never been about speed, but about going "viral." Before virality happens, it's all about preparing yourself. During this preparation phase, through "traffic exchange" with news media, they get unique, quality content and traffic, while creators gain followers and reputation.