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Failed Marketing: Chasing Influencer Popularity by Sending Out Products, But Forgetting the Brand's Original Mission

"Ye Peiwen" Mysteriously Appears! When Netizens Come to the Defense with "This Isn't Sponsored Content!" That's When Word-of-Mouth Marketing Succeeds

Are the Media Brainless?! TV News and Online News Have Huge Differences in "Headlines" and "Word Choice"